Mitsubishi Electric US Holdings enters into charter sponsorship with MHD, the new High Definition Music Television Network from MTV Networks Music Group
Launching on January 16, 2006, MHD will embrace the musical sensibilities of MTV Networks Music Group’s MTV, VH1 and CMT brands and feature multiple genres – hip hop, rock, country, pop, reggaeton, soul and more – to cover the full spectrum of music enthusiasts. The channel will feature original music-based programming sponsored by Mitsubishi Electric, as well as HDTV acquisitions and original content from the MTV, VH1 and CMT family of channels. With the sales of high definition televisions expected to grow from 10 million to 30 million over the next few years, Mitsubishi Electric and MHD will lead the charge into the high definition era of music television viewing.
The deal continues a unique relationship that began in 2004 when the two companies joined forces to unveil the world’s largest high definition screen built by Mitsubishi Electric for MTV Networks right across from the MTV Studios and MTV Networks’ company headquarters. In November 2004, Mitsubishi teamed with MTV to create MTV’s “44 1/2” – the largest HDTV in New York’s Times Square. With this 25’x 40’ screen, MTV and Mitsubishi have been providing pedestrians with custom high definition content, news, music videos, and award winning art breaks.
“MHD and Mitsubishi Electric are perfect partners to take the high definition music television experience to the next level,” said Tony Dunaif, senior vice president of business development, MTV Networks Music Group. “There is an obvious demand for music programming to be presented in HDTV, and we’re confident that with Mitsubishi we’ll quickly establish MHD as the ultimate destination for HDTV viewers and music fans.”
The company that introduced big screen and plasma televisions to North America, Mitsubishi Electric has been dedicated to advancing high definition technology. In 2005, they once again established their leadership role by being the first to market with 1080p DLP® high definition televisions and introduced the largest 1080p DLP® TV available, measuring a full 73 inches. Mitsubishi raised the bar in HDTV performance across their entire line of 1080p HDTVs which feature exclusive 1080p DLP® light engine technology with Dark Detailer™ to produce images with stunning clarity and quality. Add to this Mitsubishi’s patented Plush 1080p video processing and the Mitsubishi 1080p DLP® HDTVs deliver the perfect picture every time.
Mitsubishi Electric US Holdings, Inc.
Mitsubishi Electric US Holdings, Inc.,
a wholly owned subsidiary of Mitsubishi Electric Corporation, is the umbrella
organization for six US affiliates of Mitsubishi Electric, and provides business
support to those affiliates. Mitsubishi Electric’s affiliates in North, Central
and South America engage in engineering, manufacturing, sales and after-service
in a variety of business areas. Principal businesses include high-definition
projection televisions, business-use digital printers, large-scale display
systems, optoelectronic and microwave devices, automotive electrical components,
industrial mechatronic devices, elevators and escalators, HVAC products
(including air conditioners), industrial-use factory automation devices, and
infrastructure equipment (including electric power transmission and generation
equipment). There is also a technical research facility that conducts R & D in
a wide variety of business fields, including imaging, information and
biometrics. For the fiscal year 2004, sales in North America totaled
approximately $2.0 billion, with
30 locations and 4,000 employees. For more information, visit
www.MitsubishiElectric.com. For information about Mitsubishi Electric
televisions, visit
www.mitsubishi-tv.com.
MTV
Networks
MTV Networks, a unit of Viacom International Inc. (NYSE:VIA, VIA.B) is one of
the world’s leading creators of programming and content across all media
platforms. MTV Networks, with more than 100 channels worldwide, owns and
operates the following television programming services – MTV: Music Television,
MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN, LOGO, MTVN INTERNATIONAL, and THE DIGITAL SUITE FROM MTV NETWORKS,
a package of 13 digital services, all of these brands are trademarks of MTV
Networks. MTV Networks connect with its audiences through its robust consumer
products businesses and its more than 90 interactive properties worldwide,
including online, broadband, wireless and interactive television services and
also has licensing agreements, joint ventures, and syndication deals whereby all
of its programming services can be seen worldwide.
DarkDetailer is a trademark of Mitsubishi Electric. DLP is a registered trademark of Texas Instruments.
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FOR MORE INFORMATION CONTACT:
Mark Scott
714.220.6896
mark.scott@meus.mea.com
MTV NETWORKS MUSIC GROUP
Todd Phillips
212-258-7004
todd.phillips@mtvstaff.com
